5 swoon worthy things: Homenature
By Natalie Goel
Every time the weather warms up, we start to dream about adding some beachy, resort-style flavor to our home. But truth be told, when done well, the aesthetic is also one that resonates with us year-round. Why wouldn’t we want our space to feel like an oasis every day?
That’s why we’re such fans of New York-based Homenature. Not only does it deliver an elevated, cozy-casual vibe, (combining all things “home” and “nature”, true to its name) — it does so with inspiring refinement and restraint. Having opened its first shop in 1997, the home design store has locations in the Hamptons and Manhattan’s Flatiron District, and it also offers a selection of its wares online. Here, owner John Heilmann shares a window into his calm, airy world of interiors, plus five of his favorite items.
NAME: John Heilmann
PROFESSION: Owner of Homenature
HOME BASE: Southampton & NYC
ENDLESSLY OBSESSED WITH: Simple, luxurious living.
DESIGN PHILOSOPHY: Simple layouts, clean forms, comfortable furnishings, sensual fabrics, natural materials, a luxurious touch here and there, and if possible, lots of natural light.
YOUR AESTHETIC IN 3 WORDS: Natural, modern living.
DESIGN TREND YOU LOVE? Good, healthy living.
ONE YOU WISH WOULD GO AWAY? Design trends.
COLOR OR NEUTRAL? There is no such thing as a colorless world.
WE WILL NEVER SEE floral wallpaper IN YOUR HOME
HOW AND WHERE YOU SHOP: While traveling to unfamiliar places, it opens up the mind and the eyes. As Diana Vreeland said, “the eye has to travel”.
DO YOU HAVE ANY DESIGN ICONS? WWJD (what would Jackie do), Mies Van der Rohe and Michael Kors.