Eye Swoon

February 26, 2013

If I were to go to reform school I’d want Yael Aflalo to be my head master!  This fierce & fearless LA native is ridiculously smart, successful, stylish, smoking hot, & creative….plus she’s making bold and conscious choices about business, fashion, & our earth; Yael is my hero & her leadership is inspiring us all! Oh did I mention she is doing all this & looking damn cute while doing so!

Yael is the CEO & creator of The Reformation, a swiftly growing environmentally conscious fashion brand that every downtown fashionista adores. Yael is not afraid to break the mold when it comes to fashion & design….she is continually pushing herself to find ways for fashion, design, function, value, and sustainability to coexist.  Reformation, at its core, is a sustainable fashion brand that repurposes vintage and surplus materials to create a chic, limited edition collection. How smart is that!  Clothes that we can be proud to wear while also feeding our exclusivity needs! I mean who doesn’t like to wear one-of-a-kind pieces!

I was unbelievably swooned by her mind-blowing loft….I mean, it has it all; a massive duplex with crazy light streaming in from a killer skylight, patina’d brick walls, excessively high ceilings, & she’s curated a perfect mix of modernist & classic furnishings in a rich warm palette that’s sprinkled with eclectic antiques to boot!! Plus, I was schooled in how much excessive waste there is in the fashion industry and how Yael is making a difference!   *see the Ref eco fact sheet below

 

 

 

 

More Swoon