Ever dreamed of turning your hobby into a dream job? Well, we found the motivation you need to make it a reality. If you haven’t heard of Maggie Holladay then we’re guessing you’ve heard of her business, Claude Home. Ever since the fashion stylist turned design entrepreneur launched her website of curated objects, vintage furniture, and artisanal sculptures, we’ve been hooked. And it’s hard to imagine from her lightning rod success that it all started with an Instagram mood board of inspo and objects she collected.
With an eye like Holladay, it’s not surprising that a large following grew and a furniture collection soon followed. And so did the celebrity fans—Elsa Hosk’s bouclé sofa featured in her SoHo loft is one of Holladay’s designs! Keen to know more about this enigmatic entrepreneur, we tapped her for our 5 Swoonworthy Things series to learn more about her journey, design philosophy, and current obsessions.