Meg Cassidy

As longtime fans of restrained black and white interiors, we fell in love with stylist Meg Cassidy as soon as we caught a glimpse of her minimalist design magic on Instagram. If you ever need a reminder of the wisdom and beauty of the “less is more” mentality, we suggest you check out her spaces. Utilizing tightly-edited color palettes and Scandinavian-leaning styling, Meg has a true talent for taking a just a few choice furnishings and making them look striking and sophisticated. Here Meg shares her inspired approach to making a neutral palette pop, design likes and dislikes, how she successfully transitioned from marketing to styling, and of course, five of her current interior obsessions.

NAME: Meg Cassidy

PROFESSION: Interior + Editorial Stylist

HOME BASE: Toronto

ENDLESSLY OBSESSED WITH: White

DESIGN PHILOSOPHY: I am exceptionally passionate about minimalism in my design and finding the perfect balance between comfort and simplicity in every aspect of aesthetics from home design to food and fashion.

YOUR AESTHETIC IN THREE WORDS: Curated minimal sophistication

DESIGN TREND YOU LOVE? Cane chairs. I have an exceptional amount of admiration for the work of Mies van der Rohe and Michael Thonet.

ONE YOU WISH WOULD GO AWAY? Word art and most DIY hacks.

HOW DID YOU TRANSITION FROM MARKETING TO DESIGN? It was a long process. I began freelancing after I had my first daughter eight years ago and with every project I took on, it became increasingly obvious that this was the thing I was destined to do forever.

BEST WAYS TO ADD IMPACT WHEN WORKING WITHIN A NEUTRAL PALETTE? Texture. Keeping things in a neutral palette is exceptionally beautiful provided you have layered in different materials. I always say, think about layering your fashion. If you start to notice, you likely are wearing three to four different materials at any given time. From leather to metals to linen to cotton, the same rules apply to your home — and art, always art.

HAVE ANY GO-TO MATERIALS FOR INTERIORS? I design so much these days with heavy linens and bleached oak.

FAVORITE CITIES FOR DESIGN, WORLDWIDE? Copenhagen and Australia. I love the ethos in design from these two countries. The design is thoughtful and beautiful but always simple.

WE WILL NEVER SEE red IN YOUR HOME. It is a color that I have never been able to embrace well.

HOW AND WHERE YOU SHOP: I source a lot from Danish cities that I stumble upon but when it comes to local shopping, my favourite design shop is Mjolk here in Toronto.

DO YOU HAVE ANY DESIGN ICONS? Mies and Frank Lloyd Wright have always been tremendous sources of inspiration for me.

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Black Leaded Windows: “The industrial yet modern feel is the perfect juxtaposition to an all white interior.”
Moody Art: “I love the depth to unique art and the storytelling that comes with it.” (Image via Rue Verte.)
Vintage Gold Mirrors: “Such a statement piece that marries that old charm with modern furnishings.”
Cane Chairs: “I love the design detail in cane chairs and the warmth in the wood.”
Herringbone Floors: “Since my interiors are often so simple, the pattern that herringbone delivers is a perfect foundation to minimal furnishings.”

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