Aurora James

This week, fashion designer, activist, business owner, and CFDA Award Winner, Aurora James graces the podcast. Aurora is the founder and creative director of Brother Vellies, the sustainable, ethically made, luxury, accessory brand. Always true to her vision of a more just world, she is also the founder of the 15% Pledge, which urges retailers to allocate 15% of their shelf space to Black-owned businesses. But how did Aurora go from flunking out of college to getting crowned GQ’s Change Agents of the Year? Tune in to hear her tell about all the highs and lows–– including rebounding from nearly losing her business to COVID-19 by using only what she had at hand; the force of her mind, her belief in her community, and her community’s belief in her. She shares about the kind of passions you never give up on, starring on the cover of Vogue’s legendary September Issue, and her deep conviction that hope is an action you take, not a belief you hold.